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Create a website For Your New Business

by Tem Balanco

Having your website made can be a long and sometimes difficult process, but the rewards are worth the effort. If you want to create a website for a business, it can increase your exposure and possibly your customer base. Here are some things you'll want to think about, however:

1.What is your objective for having a website? Is it simply to have an online presence, so you can say, "for more information, go to our website?" Or will you be doing something more complicated, like offering feedback forms and online purchases? Write down your objectives, and then beside that list, write down the site functions you'll need to meet those objectives.

2. Don't put too much information in one page. Some people might still think of websites the way they think of space in a newspaper ad: they paid for the space, so they want to put as much information in it as possible to make their investment worthwhile. But also consider that your average user loses interest after reading only a few lines of text. A solid block of text, or long paragraphs that require the user to scroll down to read, will virtually guarantee that your information won't be read.

With this goal in mind, keep your pages divided into categories when you create a website. If your client wants information about your services, make a separate section for that. For contact info, make a separate link. These things make your site easily navigable and less confusing.

3.Readability is the key. As much as you'd like to use loud colors or huge fonts, the Internet is not a shouting competition. Being loud, visually, only annoys many users, and gives them a bad first impression when they enter your site. Keep your colors tasteful- reading on a monitor already places enough of a strain on the eyes, without your use of wild colors or big letters splashed across the page.

4.Update as often as you can. This is especially important is your business is in an industry where there are always new items and techniques. You don't want your potential customer to come into your site and see old news- you want them to leave with the impression that your business is dynamic, and modern. So if you want to create a website that you intend to update often, you may want to look into content management systems. If, on the other hand, your site just lists information that won't change anytime soon, a simple static website will probably be a good idea.

An effective website for your business can be a good investment for both your time and money. But to be effective, you just have to remember when you create a website: it's all about presentation. Your average user will have a short attention span, so make sure that you present your information in an orderly, concise manner. If you keep it visually interesting but don't go overboard, users will be more likely to stick around and find out more about your company.

Published October 20th, 2009

Filed in Business, Web Design


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